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Top Marketing Tips

Every shop you create includes built-in marketing tools designed to help you promote the shop, drive early engagement, and support long-term client adoption. This guide outlines every tool available inside the platform and explains how to use them effectively.

Share Tools

These features make it simple to distribute your shop link and help clients begin using their shop immediately.

Direct Links

Each shop includes a unique URL you can copy and share with clients. Use this link in:

  • Emails

  • Text messages

  • Client presentations

  • Internal communications (Slack, Teams, etc.)

A built-in shortener is also available for cleaner sharing.

Social Share Buttons

With one click, you can share your shop link across social channels including:

  • Facebook

  • Instagram

  • LinkedIn

  • WhatsApp

  • X (Twitter)

This is useful when clients want to promote the shop to employees, members, or customers.

Shop QR Code

Each shop includes an auto-generated QR code:

  • Add it to printed materials, packaging inserts, posters, or displays

  • Use it in presentations

  • Keep it for quick access during events

Most users launch shops simply by scanning the code.

Engagement Tools

These features are designed to help shops gain traction from day one.

Kick-Start Promotion

An incentive built directly into the platform—no setup required. All you need to do is click "Activate"

Clients receive:

  • One free Gildan® Cotton Tee

  • One per customer, per order

  • Available for 14 days after activation

  • Includes a single-location print

  • No commission on the free shirt

This feature creates early momentum and encourages customers to visit the shop immediately.

Prepaid Gift Codes

You can purchase codes to offer flexible store credit that clients can distribute as:

  • Employee rewards

  • Customer incentives

  • Community giveaways

  • Promotional offers

Codes can be purchased in bulk or individually. They also help boost average order value and increase repeat visits.

Client-Facing Marketing Assets

These ready-to-use materials help you introduce shops to clients and support their promotional efforts.

Printable Handout (Shop Flyer)

Each shop comes with a branded, ready-to-print flyer that includes:

  • Product examples

  • Shop URL

  • QR code

  • Benefits overview

Clients use these handouts in:

  • Employee break rooms

  • Schools and athletic programs

  • Events, fundraisers, and community groups

Email Template

A prewritten, client-ready email is provided for every shop.
Clients (or you) can send this to their audience to announce the shop. It includes:

  • Shop URL

  • Product images

  • Clear explanation of how to order

  • Brand-specific placeholder content

  • Basic value propositions of the shop itself

This ensures clients launch confidently, even if they are not experienced marketers.

Client Shop Intro Video

A short video explaining how the shop works & why it's valuable:

  • Ideal for sharing in onboarding flows

  • Helps new users understand ordering, shipping, and product offerings

  • Enhances client confidence and reduces support questions

Download the video directly from Vimeo here.

Recommended Sales Strategies

These strategies help you use shops as proactive selling tools—not just ordering portals.

Present Shops Before Clients Ask

Create a sample shop (using their branding or placeholder assets) before a meeting. This positions you as:

  • Prepared

  • Strategic

  • Modern

  • Value-focused

Keep Shops Purpose-Driven

Shops perform best when curated around a clear use case:

  • Employee merch

  • Events

  • Fundraisers

  • Team gear

  • Onboarding kits

  • Holiday gifting

Clients respond more strongly to focused assortments than generic catalogs.

Use the Kick-Start Promotion During Launch Calls

When explaining the shop, highlight:
"Everyone gets a free tee during the first 14 days—just visit the shop and check out."

This reliably increases early engagement.

Keep the Shop Active as a Digital Catalog

Explain to clients that the shop:

  • Replaces outdated PDFs and one-sheets

  • Shows exactly what can be ordered

  • Allows orders at any time

  • Removes the need for “quote and wait” workflows

This reframing significantly increases long-term usage.

Summary

The platform includes a complete suite of marketing tools to help you launch, promote, and grow shops. By combining built-in features with strong sales strategies, you can:

  • Drive early engagement

  • Increase order volume

  • Provide clients with clear, professional launch materials

  • Maintain recurring activity

  • Use shops as proactive selling tools

Every shop you create comes equipped with everything needed for successful promotion—your job is simply to share, guide, and keep clients engaged!