How to Help Your Client Market Their Shop

Use this guide to walk clients through promoting their shop — from initial launch to long-term engagement. It covers both platform-built marketing tools and proven strategies to help them drive traffic, orders, and repeat business.

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Built-In Marketing Tools (Available for Every Shop)

Every shop includes a suite of ready-to-use marketing and engagement tools to simplify promotion and support shop success:

Public Shop Link & QR Code

• Every shop gets a shareable public URL. This is the primary “entry point” you can give to your client.

• A QR code is auto-generated for each shop — ideal for print materials, stickers, flyers, posters, or event signage.

• A built-in link shortener helps keep shared URLs clean and professional.

Quick-Share Buttons (Social Media & Email Ready)

• Within the shop admin, there are buttons for instant sharing to major social channels or email.

• This makes it easy to broadcast the shop immediately when it goes live — no manual copy-paste or formatting needed.

Kick-Start Promotion

• A built-in short-term incentive: the shop can launch with a free-tee offer (or similar) for a limited window (e.g. first 14 days).

• Helps generate initial orders and creates momentum.

• Removes friction for first-time buyers and helps showcase the product quality.

Prepaid Gift Codes

• Ability to generate gift-code vouchers that clients can distribute (e.g. for promos, giveaways, employee rewards, incentives).

• Gift codes can encourage new orders, spur repeat customers, and widen reach (e.g. referrals, incentive programs).

Printable Handout / Flyer Template

• Each shop automatically has a ready-to-print (or PDF-ready) flyer that includes branding, product mock-ups, QR code, and shop link.

• Perfect for physical distribution — events, workplaces, community centers, school halls, meetups, fundraisers.

 

Client Shop Intro Video

• A short video explanation for clients (or their audience) explaining how the shop works — how to browse, order, handle shipping, etc.

• Helps reduce support questions and increases confidence for first-time buyers.

• Download a ready-made video here.

Reporting & Analytics Tools

• Real-time sales, order, customer, traffic, and conversion reports help clients (and you) see what’s working.

• Use data to adapt marketing, promotions, and drops — helps clients optimize inventory, reorder campaigns, or run seasonal pushes.

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How to Help Clients Use These Tools Effectively

Merely having marketing tools isn’t enough — success comes from guiding clients through using them intelligently. Here are effective steps and strategies:

1. Launch with a “Grand Opening” Bundle

When first presenting the shop:

• Share the shop link + QR code.

• Distribute the printable flyer (PDF or print version) if they have physical locations or members who prefer offline.

• Enable the Kick-Start Promotion to encourage first orders with a free item.

This gives the shop immediate visibility and creates early momentum.

2. Use Multi-Channel Promotion

Don’t rely only on email or word-of-mouth. Suggest clients share via:

• Social media (Facebook, Instagram, LinkedIn) — use quick-share buttons.

• Internal communications (Slack, Teams, intranet, workplace bulletin).

• Printed materials — posters in break rooms, event handouts, community boards, physical locations.

• QR codes on packaging, invoices, or product samples — easy for mobile users to scan.

3. Position the Shop as a Go-To Resource, Not a One-Off Sale

Encourage clients to think of the shop as a living catalog rather than a “one-time order form.”
That means:

• Keep the shop live year-round (unless it’s a seasonal/fundraiser)

• Periodically refresh featured products (new colorways, designs, seasonal items)

• Use analytics to identify what sells — promote bestsellers regularly

• Use gift codes or promotions around holidays, events, or milestones

4. Use Gift Codes and Incentives Strategically

Gift codes are powerful for:

• Employee incentives or rewards

• Customer loyalty or referral programs

• Partner promotions or giveaways

• Incentivizing bulk or repeat orders

Use them to drive traffic even when customers are price-sensitive or hesitant to buy multiple items.

5. Offer Visual/Mobile Ease — Leverage QR Codes & Videos

For clients who deal with people in person (e.g. teams, members, employees), a QR code or short intro video significantly reduces friction:

• Scanning a QR code is faster than typing a URL

• Video helps explain the ordering process to first-time users — especially those unfamiliar with online ordering or print-on-demand shops

6. Use Reporting to Fuel Client Conversations & Growth

After launch, check analytics regularly to assess performance:

• Identify top-selling products — suggest upsells or bundles

• Spot slow-moving items — replace or retire them

• Monitor conversion and customer behavior to detect friction or drop-off points

• Use data to justify promotions, new product drops, or re-launch campaigns

7. Reuse or Adjust Shops for New Campaigns

Because shop creation and configuration is fast, you can:

• Update branding, featured products, and promotions

• Relaunch quickly for holidays, events, seasonal campaigns, or new client cohorts

This saves setup time and gives clients flexibility without re-inventing the wheel every time.

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🎯 Common Use Cases & When to Recommend Which Tools

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Summary

The platform offers a comprehensive, built-in marketing toolkit for each shop — from shareable links and QR codes, to promotions, gift codes, flyers, email templates, and reporting.

Your value lies in:

• Helping clients launch the shop smartly,

• Guiding them to promote it across channels,

• Setting it up as an ongoing resource, not just a one-time order portal,

• Using data to iterate and grow over time.

By combining platform tools with these strategies, shops become powerful, low-effort marketing assets that drive sustained engagement and revenue.