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How to Create a Shop

We’ve streamlined the process of shop creation so you can spend your time focusing on generating revenue. Our system allows you to quickly build a curated product catalog that’s immediately populated with your designs & seamlessly integrated with world-class production.

If you're new to the platform, you'll notice our helpful Shop Creation Wizard will walk you through shop creation in 3 easy steps. Select Product Colors, Upload Your Design, & Launch Your Shop!

Step 1. Select Product Colors

The colors you select will automatically populate your shop catalog. Be sure to select colors that complement your logo. 

For example, if your shop logo is white & you don’t want to offer it on white garments, avoid selecting white as a product color here.

Step 2. Upload Your Design

The designs you upload will appear on every item in your catalog so customers can easily find their preferred product & design combination. 

You can exclude certain shop colors here if your design may not display or print on them well, (like a white design on a white shirt). 

If you do, be sure to come back later to upload a second design for that garment color OR remove that garment color from your shop in your shop settings.

Step 3. Launch Your Shop

Your shop is ready to launch! After activating, you will be ready to earn profit immediately! Remember, you can modify your product catalog or designs at any time.

For detailed instructions on the shop creation process when you're not using out Shop Creation Wizard, check out the tutorial below.


To begin setting up a shop, click My Shops in the left navigation menu. 

Click the blue Create Shop button on the right side of the screen to begin creating. 

Name Your Shop

First, you’ll enter your Shop Name. 

Shop Name

The name you enter here will correspond to the name of the shop that your customer sees when they click their shop URL. This will also generate a unique URL for your shop. 

Note: enter only alphanumeric characters into this field. 

Select Your Shop Colors to Manage Your Products

Now that you’ve named your shop, the next step is to select your shop colors. 

Selecting a color will automatically include catalog items in your shop that have color variants to match. Please only select colors that will complement your logo. For instance, if your shop logo is white, you may not want to select white as a shop color to avoid a white logo being displayed on a white garment.

We recommend selecting at least one neutral color to ensure you have an available SKU for each catalog item offered. 

Select Shop Colors

Included colors will be highlighted with a blue outline. Excluded colors will be outlined in gray.

You’ve now successfully created your product catalog, automatically populated with products that match your color selections!

Product Manager

You can modify the products selected by including or excluding individual products or entire product categories.

For a step-by-step tutorial on managing your product catalog after store creation, please review our detailed tutorial on the subject here.

Manage Your Designs

The final step in the shop creation process is to add designs. Designs you add to your shop will be available for your customers to purchase on any of the products you added on the previous step. 

To add a design, click Designs in the left navigation menu. From the Design Manager, you can upload a custom design from your device OR (if templated designs are available in your account) activate one of our premade design templates.

To Upload a Custom Design:

Click the Upload Design button in the top right to open the uploader. If you have not uploaded any designs, the uploader will appear automatically. 

Upload Design

Select your custom design from your device and click Upload Image

By default, your design will be excluded from your shop while you configure them. Click Include to automatically add this design to all your products.

Next, you can exclude the design from being displayed on specific product colors by selecting them in the Color Exclusion section of design configuration. 

Please note that you do not need to exclude any design from product colors that are not offered in your shop. 

Include Design

For a detailed tutorial on uploading a custom design, click here. For more information about our design specifications and ensuring your design will print well, click here.

To Include a Design Template:

If Template Designs are enabled in your shop and you’d like to view our Design Template library, filter your Design Library to Excluded

Next, select any of the templates from the excluded category on the left to include them.

For more detailed information on configuring your Design Template colors and text, please refer to our step-by-step Template Configuration tutorial here.

The design you upload or select will automatically be applied to each product in your catalog. This allows the customer to easily find & purchase the exact product and design combination they’re looking for!

That’s it! The final step is to launch your shop. Once your shop is activated, it will be open for business. 

Click Marketing in the left navigation menu to share the shop link with your customers or share on social media!